Industry
Health and wellness, Florida, US
My role
Director of Digital Advertising (in-house)
Timeframe
First four weeks
Channels
Meta lead generation, CRM, analytics
−30%
Cost per lead vs the blended average
28
Leads by week four
$49.10
Cost per lead on the winning route
Generate qualified inquiries for a premium regenerative-care offer, and learn which route deserved the budget.
Ran instant-form and website campaigns side by side to compare cost and quality.
Built a high-intent lead form with phone verification, qualifying questions mapped into the CRM, and a redirect into the consultation journey.
Repaired reporting so traffic sources were credited correctly, giving budget decisions a trustworthy base.
Moved budget to the stronger route as soon as the evidence was clear.
Total leads
28 at $69.70 blended cost per lead
Instant-form campaign
27 leads at $49.10, about 30% below the blended average
Website campaign
1 lead, budget reallocated
Testing two routes honestly and acting fast, instead of defending the original plan.
“
Milton works exceptionally hard to please on every order. He responds quickly and is proactive. Milton is very strategic and has a tremendous knowledge base.
★★★★★ · Practice owner, US healthcare
Evidence note. Lead results only; bookings and revenue are not reported here. Client name withheld; references available once we’ve spoken.
