Free playbook

Cheap Leads, Expensive Customers.

The playbook for finding where your leads turn into lost revenue, and fixing it in the right order.

What's inside

The five numbers that sit between a lead and a customer.
The 20-point leak check: offer, ad, page, form, speed to lead, follow-up, sales handoff.
How to tell a lead-quality problem from a sales-process problem.
Follow-up that adapts: four sequences by stage and objection.
Reporting a founder can act on: one page, once a week.
Worked example: a healthcare practice from inquiry to booked consultation.
Your first 30 days: what to fix first, second and third.

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