Work with me
Get an answer to one problem, a full diagnosis with a 90-day plan, or a fractional CMO who leads and runs your growth system.
Full-time US CMO
$294,000 / yr
Average salary plus cash bonus (Built In, 2026). Fractional leadership gives you the same seniority for the hours you actually need, with no recruiting fee and no severance.
Start here if you have one question
$120 / hour
One focused session on a campaign, funnel, launch or hire.
Safety net: End it in the first 20 minutes if it isn’t useful and pay nothing.
Recommended start
$1,500+ one-time
Know exactly what to fix first, and in what order.
Safety net: Fee credited in full if you continue to a monthly engagement.
Ongoing leadership
$3,000+ / month
I lead and run your growth system part-time.
Safety net: 3-month first term, then month to month. You keep everything.
Ad spend, software and any agency or freelancer costs are separate and paid directly by you. Need a delivery team? WhiteX Digital, the agency I founded, can execute under my direction on a separate scope.
Good fit
Not a fit
How an engagement runs
Built on Richard Rumelt’s sequence for good strategy: diagnosis, a guiding approach, then coherent action. The phases overlap. Tests go live in week 2 or 3; optimization starts by the end of week 4.
Weeks 1–2
Meet the founder and team. Review offer, customers, pricing and capacity. Study campaigns, objections and lost deals. Audit ad to page to CRM to sale. Fix essentials and build launch assets.
Week 2 or 3
Launch first campaigns or experiments within budget. Check forms, routing, booking and follow-up in live conditions.
Through week 4
Read results next to lead quality and sales feedback. Find where prospects hesitate. Separate early signals from real findings.
End of week 4 →
Compare to the baseline. Move budget where evidence supports it. Update the 90-day roadmap with owners and milestones.
Monthly engagements are scoped by responsibility and hours per week, agreed in writing before we start.
Both. I set strategy and also build campaigns, pages and automations myself when that’s the fastest route.
Three months for monthly engagements, because month one is diagnosis and testing. After that, month to month.
Yes. I can direct and hold an agency accountable, or help you replace it.
Fixed overlap hours with US Eastern time, 8am–12pm ET on weekdays, async work between calls, and a reply within one business day.
No. I guarantee a clear plan, honest reporting and full effort. Anyone guaranteeing ROAS before seeing your numbers is guessing.
You keep everything: accounts, assets, automations and documentation. The goal is a system your team can run without me.
I’ve led marketing for US healthcare businesses and keep patient data out of ad platforms and reports. Your legal or compliance advisor signs off on claims.
If a bigger engagement makes sense, the $120 is credited toward it.
