Industry
DTC and ecommerce
My role
Facebook Ads strategist and manager
Timeframe
2 months
Channels
Meta Ads
10.46×
Return on ad spend
$29,342
Purchase value
214
Purchases over two months
Grow profitable online sales without spending on broad, untested campaigns.
Segmented the catalog and audiences, then A/B tested offers and creative.
Built lookalike audiences and dynamic product ads for people already showing interest.
Refreshed creative before fatigue set in and moved budget toward winners every week.
Return on ad spend
10.46x
Purchase value
$29,342
Purchases
214 over two months
Ad spend
about $2,806
Cost per purchase
$13.11
Disciplined testing and weekly budget moves, rather than one big launch.
Evidence note. Platform-reported purchases under the account’s attribution settings. Client name withheld; references available once we’ve spoken.
