Industry
Professional services, US
My role
CMO, hands-on
Timeframe
90 days
Channels
Website, funnel, Meta Ads, CRO
$150K
Sales in 90 days
$50K
Average per month
$10–15
Cost per lead, held steady as volume grew
The firm sold high-value services with almost no online presence and no reliable way to turn interest into sales conversations. Buyers spending this much need to trust you before they’ll book a call, and nothing on the page earned that trust.
Built the website and funnel around one clear message and the trust signals a high-ticket buyer looks for.
Launched targeted paid campaigns and ran structured creative tests.
Refined the path from inquiry to booked sales conversation, cutting the steps where people dropped.
Grew lead volume while holding lead cost steady, instead of chasing a cheaper, weaker lead.
Sales in 90 days
$150,000
Average per month
$50,000
First 60 days (14 Dec 2024–14 Feb 2025)
248 qualified leads, $31,370 in early sales, 16.52x return on ad spend
Cost per lead
$7.66 in the first 60 days; about $10–15 as volume grew
Reach
27,078 people and 153,726 video views in the first 60 days
Site, ads and follow-up were built as one system, so every improvement in one part showed up in sales.
“
Working with Milton has been a game-changer for our marketing efforts. Their expertise in Facebook Ads, conversion rate optimization (CRO), and overall website and marketing strategy has helped us achieve results beyond our expectations.
★★★★★ · Founder, US services firm
Evidence note. Sales from project records; they reflect marketing plus the team that closed. First-60-day figures come from the client report for 14 Dec 2024–14 Feb 2025 (ad spend about $1,900). Those results came from top-of-funnel work alone, before retargeting and follow-up were scaled. Client name withheld; references available once we’ve spoken.
