Find what is limiting growth before you fund another fix.
A focused investigation of your customer-acquisition journey: where demand comes from, where people hesitate, what happens after they inquire and which numbers you can trust. You get the constraints that matter most, and the order to fix them.
Who you’re trying to win, what the offer promises and what shapes the buying decision.
Acquisition
Where demand comes from, how useful it is, and what it really costs.
Conversion
Where interested people hesitate or leave, and whether pages and funnels support the next step.
Follow-through
What happens after a lead, booking or checkout: qualification, contact and sales.
Measurement
Which numbers are reliable, and what can be connected to opportunities and customers.
Execution
Whether your team, agencies and sales work to the same priorities and definitions.
What you receive
A plan you can act on.
A documented view of your acquisition process and its key dependencies
A prioritized list of constraints, ranked by impact, evidence, effort and urgency
The tracking and reporting gaps that most affect your decisions
A 90-day roadmap: what to fix first, what to test and what should wait
A findings session with you and your team
How it works
Evidence first, then priorities.
01
Define the question
We agree the commercial problem, the systems involved and the data needed.
02
Review the evidence
I examine the relevant marketing, conversion and follow-up activity.
03
Set the priorities
I separate findings from assumptions and recommend the order of work, then we review the plan together.
What it isn’t
Not a promise of a single quick fix, and not an automatic rebuild of your campaigns, website or CRM. It is a structured way to make the next decision a better one. Whether you implement it internally, with your agency or with me is your call.
Investment
From $1,500
Founding-client rate: $750 for the first three clients
Fixed scope, agreed before we start
Fee credited in full if you continue to a monthly engagement